According to an essay by Rachel Donadio in the most recent edition of the New York Times Sunday Book Review, "Technology may be speeding up the news cycle, but in publishing, things actually seem to be slowing down. Although publishers can turn an electronic file into a printed book in a matter of weeks--as they often do for hot political titles, name-brand authors or embargoed celebrity biographies likely to be leaked to the press--they usually take a year before releasing a book. Why so long? In a word, marketing ."