You may have encountered this story in the news already. An Associated Press-Ipsos poll based on interviews conducted earlier this month and released last week indicates that one in four Americans read no books last year --that's right, none. (You can view the entire report here .) National Book Critics Circle President John Freeman weighed in on the report--and American literacy in general--in a piece he contributed to the Guardian's book blog entitled "Land of the book-free ." The piece ends on a somewhat mystifying note when Freeman suggests that "the Gap stock copies of On the Road" as a way of promoting literacy and articulating its brand--mystifying because Freeman seems to be implying that this sort of thing isn't already happening .